Citizen Resource Evaluation – Using Yammer for Communication

group of professionals
Yammer is an employee-based social network. It allows users to form groups, ask questions company-wide and allows you to communicate with others across departments and locations. It is a software program available on the desktop as well as an app on your phone. The main website is www.yammer.com. Your company’s site will contain a unique identifier in the address, such as an acronym of your company’s name. Users will log in with a sign-in and password and make posts with their real names attached.  

I would rate it an 8 on a 1-10 scale. It is informative but has the potential for users to over-share their feelings on a highly visible platform. Issues that you didn’t know were widespread can be discussed in a forum that often leads to resolution.  

Posts are separated into groups, such as all company or specific areas that anyone can create. Groups can be public or private. A training opportunity using a private Yammer group can lead to easier communication for work issues or projects. Issues can involve multiple teams or departments and a discussion will go back and forth until the issue is resolved. Users have to learn how to access Yammer, create or join groups and communicate on a thread to all parties.  

This example applies to digital citizenship in that communication must be effective and lead to productive changes in the work environment. Users must work together to come up with a solution, using the technology tools provided. Exchanges must be polite, accurate and instructive. Recordkeeping must be complete to refer back to if a similar situation comes up.